The resulting ‘True Stories’ campaign features four executions, titled ‘Salt heals all wounds’, ‘The sea teaches you to stand up for yourself’, ‘The cure for addiction is another addiction’, and ‘It took an ocean to dissolve her anger’
For more information about the Surfshack Surf Outreach programme, visit the website at http://surfshackoutreach.com/
Y&R South Africa Team Credits: Chief Creative Officer: Graham Lang Agency Art Directors: Michael van der Meer and Rowan Foxcroft Copywriter: Patrick Robertson Art Buyer: Ashleigh Hamilton
