The resulting ‘True Stories’ campaign features four executions, titled ‘Salt heals all wounds’, ‘The sea teaches you to stand up for yourself’, ‘The cure for addiction is another addiction’, and ‘It took an ocean to dissolve her anger’
For more information about the Surfshack Surf Outreach programme, visit the website at
Y&R South Africa Team Credits:
Chief Creative Officer: Graham Lang
Agency Art Directors: Michael van der Meer and Rowan Foxcroft
Copywriter: Patrick Robertson
Art Buyer: Ashleigh Hamilton