More than 130 people in the U.S. die of an opioid overdose every day. One of the most effective ways to save lives is to get those struggling with addiction treated with medication to stop their cravings. Opioid addiction is a disease that involves compulsive drug-seeking, even when there may be negative consequences. There is an opioid epidemic in the United States. Based on survey results, in 2016, an estimated 2.1 million people had OUD (Opioid Use Disorder).
Shot over 6 days alongside AFS Productions, Sublocade is an American-produced monthly injection only available by prescription. I shot the stills on set of this TVC for marketing and advertising purposes.
See the official TVC below: