PARI MUTUEL URBAIN, or PMU for short, is a horse racing betting provider and is Europe’s largest betting operator and the 3rd largest pool betting company in the world.
This TVC was shot in and around Cape Town, and apart from advertising the sheer rush of excitement that takes place in the horse racing industry, it takes the viewer back in time to monumental points in history.
Over a period of 6 days, I shot the TVC stills alongside the film crew in the making of this astounding TVC seen below, titled ‘The Calling’.
Big thanks to Migrate Films for a great shoot!
Credits
Advertising Agency: Buzzman, Paris, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creation Directors: Louis Audard, Tristan Daltroff
Art Directors: Oswald Yvan, Apolline Lemaire
Copywriters: Apolline Lemaire, Oswald Yvan
Deputy Managing Director: Florent Kervot
Account Manager: Clément Chagnaud
Account Executive: Soufiane Kechai
Social Media Manager: Loris Bernardini
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of TV Production & Art Buying: Vanessa Barbel
TV Production Assistant: Saveria Besset
Head Of Print: Dee Perryman
Print Production: Fany Maupou
Production: 75
Post Production: Mikros
Sound Production: The
Director: Matthijs Van Heinjningen
Musique Supervisor: Too-Young