PARI MUTUEL URBAIN, or PMU for short, is a horse racing betting provider and is Europe’s largest betting operator and the 3rd largest pool betting company in the world.
This TVC was shot in and around Cape Town, and apart from advertising the sheer rush of excitement that takes place in the horse racing industry, it takes the viewer back in time to monumental points in history.
Over a period of 6 days, I shot the TVC stills alongside the film crew in the making of this astounding TVC seen below, titled ‘The Calling’.
Big thanks to Migrate Films for a great shoot!
Head of TV Production & Art Buying: Vanessa Barbel
Post Production: Mikros
Sound Production: The
Musique Supervisor: Too-Young