PARI MUTUEL URBAIN, or PMU for short, is a horse racing betting provider and is Europe’s largest betting operator and the 3rd largest pool betting company in the world.

This TVC was shot in and around Cape Town, and apart from advertising the sheer rush of excitement that takes place in the horse racing industry, it takes the viewer back in time to monumental points in history.

Over a period of 6 days, I shot the TVC stills alongside the film crew in the making of this astounding TVC seen below, titled ‘The Calling’.

Big thanks to Migrate Films for a great shoot!

Credits

Advertising Agency: Buzzman, Paris, France

President and Executive Creative Director: Georges Mohammed-Chérif

Vice – President: Thomas Granger

Managing Director: Julien Levilain

Creation Directors: Louis Audard, Tristan Daltroff

Art Directors: Oswald Yvan, Apolline Lemaire

Copywriters: Apolline Lemaire, Oswald Yvan

Deputy Managing Director: Florent Kervot

Account Manager: Clément Chagnaud

Account Executive: Soufiane Kechai

Social Media Manager: Loris Bernardini

Head of Strategic Planning: Clément Scherrer

Head of PR & Communication: Amélie Juillet

PR & Communication Manager: Paul Renaudineau

Head of TV Production & Art Buying: Vanessa Barbel

TV Production Assistant: Saveria Besset

Head Of Print: Dee Perryman

Print Production: Fany Maupou

Production: 75

Post Production: Mikros

Sound Production: The

Director: Matthijs Van Heinjningen

Musique Supervisor: Too-Young