Persil | Groundglass | JAN VERBOOM

Persil || GroundglassRetouch Assistant2018-05-16T10:22:51+00:00

: HENKEL_PERSIL

This delightfully quirky TVC Shoot is for Persil Washing Powders, a German owned brand which is part of the Henkel Group.
The idea is that all great cities have a China Town so why not create a German Town in China; one that is extraordinary clean, spotless and perfectly organised.
Henkel is the NO.1 cleaning brand in Germany and the amazing set for this fictional town, built at Cape Town Film studios reflects the idea that German Town ‘is clean, efficient and….how do I put this…..A little bit…different.’

My objective was to shoot alongside the TV Commercial and supply as many advertising images as possible while also shooting studio lit portraits of each cast member in our on-location setup.

Production Company: Groundglass

SA Producer: Meike Varga
1st Assistant Director: Nick Lorentz
2nd AssistantDirector: Rudy Fernandes

Focus Puller: Mike Hare
Loader: Craig Armstrong
Camera Van: Mike
DIT: Brian Fleischman
VTO: Christiaan Beyers
Key Grip: Dion Frylinck
Best Boy Grips: Karl Friedrich:

PLEASE NOTE THAT THIS COMMERCIAL WAS NEVER PUBLISHED!!!