With this campaign, M&G Investments focuses on telling human stories, of people acting consistently to achieve their goals. It takes courage and determination to take that first step, but the earlier you start being consistent, the better. That insight holds true for investing too. This TVC told 5 different stories, of setting seemingly impossible standards and then surpassing them. Shot on location over three days, I captured the stills which helped tell the story of being consistent, which is something M&G Investments prides itself on, time and time again. Big thank you to Sam from Patriot Films for a great shoot!