FNB became the financial partner of the Springboks in 2017, and launched its new Springboks campaign, themed ‘words change the game’ – calling on all South Africans to rally behind and support the Springboks by sharing their words of encouragement in spirit of the 2019 Rugby World Cup in Japan.
I had the honour of working with some legendary Springboks, including Francois Pienaar, John Smit, Akona Ndungane and the late Chester Williams.
My main objective was to shoot images alongside the film crew that would be used for advertising and marketing purposes.
Check out the campaign commercials below:
This campaign was shot on location at the Newlands Rugby Stadium in Cape Town.
Grid, knowing the power of a beautifully told story, and its ability to convey deep meaning emotively, leveraged this to create a campaign for FNB and the Springboks that would not only demonstrate FNB’s purpose of enabling and empowering help, but also the unifying strength of rugby.
Client: FNB – Sponsorship
Campaign Title: #WordsofGreatness
Agency: Grid Worldwide
CEO: Adam Byars
CCO: Nathan Reddy
ECD: Clinton Bridgeford
CD / Writer: Lauren Shewitz
CD: Chris Charoux
Art Director: Schalk Theron
Group Account Director: Jessica Wilkins
Senior Account Manager: Rush Bhana
Account Manager: Jarryd Buchalter
Agency Producer: Liesl Lategan
Production company: Spitfire Films
Director: Ed Van Blerk
DOP: Terence Maritz
Production House Producer: Baleseng Makola
Editors: Ryan Norwood Young & Gareth James
Post-production facility: Aces Up & Ludus
Music/ Sound design: Paul Geddes at Madhaus